Excutive Summary

GreenDays will be a full service company providing lawncare and other related services for middle to upper-class home owners and commercial and corporate businesses, with a concentration on quality and customer satisfaction. GreenDays will develope and maintain a large client list of residential and corporate repeat cash customers along with billed/invoiced accounts.

GreenDays goal is to acquire and retain long standing loyal, repeat customers, which will allow the company to grow into a profitable enterprise. Long term goals including and beyond lawncare and housekeeping  are landscape  design and installation, irrigation sysyems and building maintenance.

Marketing Plan

GreenDays services will sell/market it's services with the use of 1,000s of descriptive flyers targeted in one, two or three densely populated and affluent neighborhoods of Gwinnett, North Fulton and North Dekalb Counties. We will place permanent ads in the Service Guide of the Atlanta/Journal Constitution and Creative Loafing newspapers targeting the same areas. Vehicle signs and business cards and direct marketing will also announce GreenDays Services.

Because of recent increases in gasoline prices our market will be concentrated in one or two areas within several zip codes to save on fuel costs. This market concentration also adds to productivity and profit because the less travel time, the more time can be devoted to providing income producing services. Telemarketing and face to face sales on specific streets and demograghics will be used to acquire new clients in chosen neighborhoods.

Cash Flow and Pricing

GreenDays will seek a $75.00+ average fee per regular account serviced.This is for lawncare and/or other services. The quick-start beginning target number of accounts serviced per day/route is 4 or $300.00+ daily gross per route. Starting with one route the following figures are accurate:

4 accounts serviced per day X 6 days per week = 24 accounts serviced X $75.00 per account = $1,800.00 gross

Expenses = owner works plus 1 laborer @ $8.00 per/hour X 48 hours weekly = (-$384.00)

Estimated Fuel/Oil expense = 10 gals/daily @ $3.00/gal = $30.00 daily X 6 days = (-$180.00)

Combined Labor/Fuel Costs = (-$564.00)

$1,800.00 weekly gross - (-$564.00) labor/fuel costs = $1,234.00 weekly

$1,234.00 weekly X 4 weeks = $4,936.00 monthly  

This is an adjustable model, some accounts will pay more than $75.00 and some days 5-6 accounts may be serviced. Overhead expenses such as insurance, bonding, advertising, debt service, owners salary etc. will be paid from the monthly  figures.

For a second service route (housecleaning) the math is the same except that 2 laborers are paid $8.00 hourly and one of the laborers will supply a vehicle. The laborer/driver will be given a gas allowance of $180.00 weekly as shown above.

Second Route = $1,234.00 weekly - (-$384.00) for extra laborer = $850.00 weekly X 4 weeks = $3,400.00 monthly.

Route One Profit = $4,936.00 monthly + Route Two Profit $3,400.00 = $8,336.00 monthly gross profit (this is a minimum assumption)

This is an adjustable model, some accounts will pay more than $75.00 and some days 5-6 accounts may be serviced. Overhead expenses such as insurance, bonding, advertising, debt service, owners salary etc. will be paid from the monthly  figures.